Business List Email Marketing
One of the least expensive ways to market these days is via email. Whether it is to one or many people or if it is specific or generic in content, email is fast, simple and cheap. Emails can be sent via your CRM software or a special email marketing software. When sending out emails, be sure that you have your address from your business and not you ISP domain. It looks really unprofessional to see John@hotmail.com.You need to decided who you are mailing, how many people will be receiving your email, and if the context of the email pertains directly
to them. Say you are financial advisor and you are targeting your existing clients, if you are emailing them as to a new stock issue, theemail blast is acceptable and not spam. But let say you have a 1000 emails from people you have never spoken to before, a new stock issue email might be considered unsolicited mail.
If you are targeting a group of people, consider using a template with mail merge fields to customize. That way the mailer is simple to do but looks professionals when the recipient gets it.
- Gabriel Frohwein is a regular marketing and consulting coach with Canadian Business Directories.
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